A Weekend of Mermaid Magic, Ocean Treasures & Summer Memories

After months of dreaming, designing and keeping secrets, Sea Fairy finally came to life on Thursday, June 18th from 5pm to 8pm.

To celebrate the launch of the limited-edition Silc x Seally Mimi collaboration, we welcomed our community to a special summer pop-up inspired by ocean treasures, mermaid adventures and golden-hour magic.

For one magical weekend, the Sea Fairy universe stepped out of our imagination and into the real world.

Filled with shimmering colours, seaside-inspired details, sparkling jewellery and collectible hair accessories, the pop-up invited guests to discover the collection exactly as it was meant to be experienced: as a treasure hunt filled with beauty, friendship and summer joy.

The Story Behind Sea Fairy

Sea Fairy was born from the meeting of two creative worlds.

Silc, known for its playful and feminine hair accessories, joined forces with Seally Mimi, the Swiss jewellery brand inspired by childhood memories by the sea, colourful gemstones and handmade treasures. Seally Mimi's universe draws inspiration from the ocean and handcrafted jewellery made with carefully selected semi-precious stones and crystals.

Together, we imagined a collection inspired by everything we love about summer:

• Hidden seashell treasures

• Crystal-clear waters

• Mermaid folklore

• Golden sunsets

• Salty hair

• Endless adventures by the sea

The result is a limited-edition capsule collection featuring matching hair clips, bracelets and necklaces designed to be collected, mixed and treasured all summer long.

Bringing Summer Heaven to Life

More than a shopping experience, the Sea Fairy pop-up was designed as an escape into our dream summer world.

Guests discovered the collection surrounded by ocean-inspired colours, playful details and the joyful energy that inspired every piece.

From the very first sketches, our vision was simple:

To create a collection that feels like finding a treasure hidden in the sand.

Every bracelet, necklace and hair clip tells a story of sunshine, friendship, freedom and the kind of summer memories that stay with you forever.

A Celebration of Community

One of the most special parts of the pop-up was seeing the Sea Fairy community come together.

Friends, customers, creators and dreamers discovered the collection, tried on their favourite pieces and shared in the excitement of finally seeing Sea Fairy come to life.

Watching everyone create their own combinations of jewellery and hair accessories reminded us why we started this collaboration in the first place: to create pieces that bring joy and help people express their own version of summer magic.

The Sea Fairy Collection

The collection combines Silc's signature cellulose acetate hair clips with Seally Mimi's handmade semi-precious stone jewellery. Seally Mimi's designs feature stones such as jade, quartz, turquoise, opal, tiger eye, amazonite and other crystals selected for their beauty and positive energy.

Each design was created to feel playful, colourful and timeless — the perfect accessory for beach days, summer holidays, sunset dinners and everyday adventures.

Thank You for Being Part of the Magic

Sea Fairy has always been about more than accessories.

It's about embracing wonder, collecting memories and carrying a little piece of summer wherever you go.

To everyone who visited the pop-up, supported the collaboration and shared the excitement with us: thank you for being part of this adventure.

The Sea Fairy story is only just beginning.

Sea Fairy

Silc x Seally Mimi

Limited Edition Summer 2026

Made for Mermaid Days & Golden Nights.